4 Ways to Innovate
January 8th, 2013 by iMindMap
Generate genius ideas that
work this year with tips from GRASP The Solution by
ThinkBuzan CEO, Chris Griffiths
1.
Brainstorm the right way
Contrary to popular belief, a
team brainstorming session is often the death of big ideas.
The problem is, we are all very
impressionable creatures and can’t help but react to those around us. This
means that a group of people sitting down to fire out ideas will essentially
only be reacting to the first idea voiced out loud. The following conversation
will merely be a combination of people supporting or negating that first idea,
and other ideas based on associations with the first. It becomes more of an
analytical session rather than one of free-flowing ideas.
If you really want to get the
most value out of the brains you have at your disposal, get them to brainstorm
some ideas individually first – without the influence of anyone else. Then
gather the team together for a group session to share ideas and filter them
down. You will have a bigger pool and better variety to work with, which is the
key to finding a truly strong solution.
2. Metaphor
Aristotle once said, “The greatest
thing by far is to be a master of metaphor.” It is an incredibly effective
creative device and can help you to see familiar things in new ways. This is a
great technique when you are trying to find the solution to a problem and want
to break free of the obvious answers.
Let’s take the example of this
challenge: ‘I want to get more customers’. All we need to do is to change the
verb and the noun to create a metaphor – say, ‘I want to catch more fish’. Now
you have a fresh challenge to tackle (no pun intended), free from the obvious
associations of your original challenge.
Make
a Mind Map with this new challenge as your central idea and start branching off
ideas. For our example metaphor, you may come up with ideas, such as use
correct bait, ask a fisherman, buy a good rod, use a net, read a book on it,
study the habits of the fish etc.
The final step is to map these
ideas back to the original challenge.
Take each idea and try to think how it could be a metaphor for something
relating to the real task. Here’s how it’s done…
- Use correct bait – use
appropriate advertising, make products more appealing
- Ask a fisherman – ask a sales
consultant, find a mentor
- Use a net – make sure the
message appeals to as wide an audience as possible
- Read a book on it – study new
sales techniques
- Study the habits of the fish –
do market research on how your customers behave, what do they respond to?
3. Change your point of reference
People are subjective – we view situations in different ways,
dependant on our background, experience, personality, biology and so on. Your
perspective on a situation could be completely different to the person that
sits next to you on the bus. Is the glass half empty or half full?
Rather than being a limitation, this actually provides you with an
excellent opportunity to find more innovative solutions to your challenges. You
simply need to change your point of reference; get a fresh perspective by
standing in someone else’s shoes.
Firstly, you need to decide whose perspectives you would like to
explore. This can be anyone, such as: prominent figures, like JFK or Madonna;
archetypes, like the hero, lover, villain; fictional characters; people you
know; professions. There are no limits here – the purpose is to get a
variety
Once you have them, place them as the main branches on a Mind
Map with your challenge at the centre. Now start facing your challenge from
their points of reference. Become each person and consider how they would view
the situation, what they would focus on – would they even see it as important?
Jot these down on your map and begin to think of what each of them would do to
address the challenge.
For example, if your problem is to ‘increase sales’, and you’re
viewing it from the perspective of a child, you might come up with ideas like
adding more playful and entertaining features to your product that customers
would be willing to pay for.
This activity is likely to draw out lots of inventive approaches
to your challenge that you may not have thought of when trapped in your own
perspective. A great technique to get ideas flowing again when they have
started to dry up.
4. Reverse the challenge
This is a fantastically simple technique for uncovering some
fresh ideas. All it means is taking your problem or challenge and trying to
think of ways to achieve the exact opposite. Strange as it sounds, it really
works.
Take the example, ‘how to get more customers’. This would
probably produce ideas such as:
- New advertising strategy
- Offer discounts
- Find new markets
- Door-to-door sales
However, if you reverse it and start looking at how not to get customers, the ideas may start taking a
very different direction…
- Make your website hard to find
- Offer minimal/outdated
information
- Offer bad customer service
- Make the payment process confusing
You can see that the focus has changed completely and thrown up
some potential areas of improvement that weren’t so obvious before. You will
often find that this exercise results in a number of forehead-slapping moments,
‘how had I not thought of that?!’
So if you are faced with a challenge (and you might want to think about
finding one if you aren’t!), make sure you have a go at some of these
techniques. Don’t let this year be a year of the ‘tried and tested’ – instead
let’s go for ‘fresh and innovative’!
Md. Nasir Khan
Director
Central Academic Research & Development
(CARD), Manipur Creative School
ThinkBuzan Licensed Instructor
MindMap, iMindMap, MemorySkills,
SpeedReading & CreativeTeaching
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